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Sri Narasimha Kavacha ( श्री नृसिंह कवच ) Lyrics with meaning

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The Narasimha Kavacha Stotra, previously spoken by Prahlada Maharaja is a powerful mantra from the Brahmanda Purana. It is a very powerful kavacha to get protection. Lord Narasimha is one of the most powerful manifestations of Lord Mahavishnu. He  removes all that is evil and protects his devotees from every negative aspect of life.   …

Read moreSri Narasimha Kavacha ( श्री नृसिंह कवच ) Lyrics with meaning

Our life may be full of problems, however we don’t have to be one of them.

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Life is full of struggles. We all go through different types of problems. When life throws multiple problems back to back ,  we become overwhelmed, feel hopeless and irritated. How can we avoid making our problems even worst? Life is tough, but we can still avoid making our problems bigger and even worst by understanding …

Read moreOur life may be full of problems, however we don’t have to be one of them.

When reversals darken our world, how does bitterness closes our eyes?

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Sometimes we feel that our world has suddenly become dark because of the reversals that come in our life without any fault of ours. Naturally whenever we find our place where there is dim light we try to open our eyes wider in order to find out our way. But suppose instead of opening our eyes wider if we try to close our eyes tightly we will likely perform self destruction.

 

when we become better we sometimes commit such self-destruction internally. Whenever we let such situations make our life bitter, our mind starts haunting over one question “why is this happening to me?”

 

Sometimes we may not be able to find any answer that makes sense because we are finite beings living in a complex world. If we let the above question play continuously in our mind, bitterness takes over our entire mental space.

 

Such bitterness and irritation makes us blind, to the options we still have among those reversals. Bhagavad Gita (18.35) disapproves self disrupting thought patterns as formally ignorant.

 

How can we open our eyes wider, when our world goes dark?

 

We can open our eyes wider by changing our question from “why is this happening to me?” to “Since now this is already happened, how can I make things better?.

 

How can we make things better amid reversals?

 

Whenever we continuously repeat the question: how can I make things better?, we will gradually find a small things we can do to make things better during difficult times.

 

How can we make ourselves better during difficult times?

 

Whenever reversals or difficult situations makes our world dark, bitterness closes our eyes . However, if we strive to open our eyes wider by looking for the ways to make things better, we will at least make ourselves better.

 

Additionally Bhagavad Gita assures us , we can always pursue something meaningful with everything that happens in our lives. In some situations, it might take some time to confront that what that purpose might be? and how can we pursue that purpose?, but for sure it will reveal itself, if we just keep doing what we can.

 

If we keep striving with this mantra, we will Discover such layers of resilience we never thought we had, thereby making us better in facing life’s challenges.

Have you ever pushed away the people you needed?: How can you avoid doing it again?

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Bhagavad Gita Quotes

Bhagavad Gita Life Lessons   Bhagavad Gita, Chapter 06, Text 06 warns that by destroying our relationships via complaints and our illogical and baseless demands, our mind acts as our enemy.   For example, someone we care is going through tough times. We have often seen that whenever we try to help them, they say, …

Read moreHave you ever pushed away the people you needed?: How can you avoid doing it again?

Healthcare Content Marketing Tactics

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Healthcare Content Marketing Ideas

A Good Healthcare Content Marketing strategy can completely bring astonishing results in  the way we perceive the information around us. All of us would have experienced certain health issues at some stage of our lives, be it cough, cold or pain in your tooth that may have made it difficult for you to eat.

 

Most of us these days look into Google or other search engines first, for answers.

 

Two major challenges in today’s healthcare industry includes:

 

  • Locating and retaining new patients.

 

  • Making sure that the current patients have the up-to-date information easily accessible.

 

Now, there is a way to solve these issues at the same time. Healthcare Industry, using Content Marketing can,

 

  • Allow new patients walking in and seeking the advice of your medical professionals.

 

  • Create a resource where your current patients can turn to when they have any healthcare related questions.

 

Doing this will help you maintain your standards as an expert. It also creates a bond of trust between you and your patients before they actually enter your premises.

Healthcare Content Marketing

Content marketing is a planned way of marketing that focuses on creating and distributing valuable and significant content to attract the targeted audience, generate leads, boost sales and improve the brand awareness.

The base of Healthcare Content Marketing is to provide your customers the answers to their queries or questions.

 

It should not sound like you are referring to a medical textbook which is hard to understand. Since you are into healthcare industry, your patients will give more weightage to your content over the content provided by other websites just like a person would prefer to go to a dentist over a general practitioner if they have issues in their tooth.

 

You will be preferred more if your content is based out of the needs of your patients.  To target your Healthcare Content:

 

  • Offer insights directly from the doctors and other medical practitioners in your office.

 

  • If you have some specialization, provide unique information based on that.

 

  • Mention your location to target patients in your area.

 

For Example, if a person wants to search: What kind of food should nursing mother’s eat?, there are people answering to their queries and you knowing the front and back of Healthcare industry can stand out.

 

 

 

 

Generate ideas for creating engaging content

All you need, to start with Content Marketing is:

 

  • A website with Blogging capabilities.

 

  • Subject Knowledge

 

  • Strong copywriting skills

 

To provide fresh content it is important to know how you can generate new ideas  for your blog.

 

Whether you write your own content or hire a freelancer to do the job, strong copywriting skills are important for a good start with content marketing .

To get started, you can consider:

 

  • Things you wanted your patients to know or understand before they enter your premises.

 

  • Queries your patients often have when they come to the office

 

  • Misconceptions that  your patients usually have.

 

The best content is the one which your patients would want to engage with by liking, commenting or sharing it with their own family and friends.

 

You can generate further content by considering the articles that generate traffic because high traffic on an article indicates that your patients are  looking for information on that topic.

 

You can also consider the ideas your competitors are talking about on their website, if you have something more interesting to share with on the same topic and give better information to your patients.

 

6  Effective Healthcare Content Marketing Strategies

 

1. Set up your Healthcare Content Marketing Strategy & Document it.

The very first thing you need to put your efforts in the right Direction is a strong Content Marketing Plan. Do it,  even before you share your content on social media or publish it on your website.

 

Establishing your goals and objectives along with the rest of the Marketing plan will certainly pay off your time and efforts in the long run.

 

The annual State of Healthcare Content Marketing study   states that since 97% Healthcare Marketers using or planning to leverage content to drive growth and engage customers, it is  more critical than ever to differentiate your approach to stand out in the market.

 

 

 

It is very important to design each aspect of content strategy from planning and content creation, to  distribution, measurement and optimization.

 

In the light of COVID-19, patients expect immediate & accurate answers to their healthcare questions. With earlier engagement  with your patients, you can achieve preference and long term affinity for your brands.

Nearly 83% of the organization have Consumer engagement as their main marketing goals.

 

 

 

2. Get acquainted with your customers.

 

Building trust with your customers is very important when it comes to Healthcare Content Marketing in the Industry. Understanding your customers in a better way will help you build trust with them .

 

Understanding your buyer persona’s will help you to have a better understanding of who your ideal customers are and what their demands are along with what type of messages they are going to respond the most.

 

Outlining the buyer’s journey for each of your buyer personas is very very important step in the Healthcare Content Marketing Strategy.

 

One common mistake that many healthcare companies make is that most of their content focusses on brand itself. Some  content related to your brand can be beneficial.

 

However if all your content is around your brand it is not offering more to their needs. Its is important to understand that these days  customers are looking into search  engines for answers related to their health.

 

Providing content that answers these questions will provide the value to your audience without putting too much focus on your brand. This  putting user-first strategy can convert your readers from” I m just browsing your blog” to  “I need a healthcare provider – & I know where I need to go”.

 

 

3. Work Simple and Use your Specialization to your advantage.

 

Whenever you write an article, keep in mind that whoever is reading does not have basic knowledge of this particular topic. When your readers could not understand what you are talking about, they’ll go  to another source that will provide better information.

 

Make sure that you keep your customers in mind while delivering the content. You can write so many things on how your company is best, however the customer is not interested in your self-branding content.

 

Keep your Healthcare Content  Marketing Strategy focused on the needs of your customers and give them the information they are looking for. It is always a great idea  to get an interview with the experts.

 

The readers who are interested in the technical side of a topic will look for the expert’s advice and can prove to be an important component of your content marketing strategy.

 

We all know that healthcare industry is vast and have various specializations & services. Starting from physicians with their own specialties to the different healthcare companies focused on various aspects of wellness.

 

These specializations can be a vital aspect of your content marketing strategy. Creating a content on your niche is a low-hanging fruit on which you and your marketing team can engage in.

 

After all, one would always prefer to go to a physician or a healthcare specialist on a particular subject matter for their healthcare related queries over someone writing a blog in general.

 

Even if your on staff experts do not have time to write the entire blog,  they can probably take out few minutes for an interview to inform one. These experts will also help you in building the reputation of your company.

 

4. Get your Readers to take action

 

To understand, if your readers if your readers are understanding what they are reading, you can include quiz activities in your marketing plan to test their understanding.

 

Make sure that your content is sharable so as to give your customers the chance to help you in spreading the message. Ask your readers to comment, however make sure that they will need a discussion based, pointed questions to start commenting.

 

Make notes on which questions your customers are having difficulty with. Use this insight to tailor your content appropriately. People are looking for answers to their questions related to healthcare. Make sure they are able to find their answers.

5. Don’t forget human touch

 

 

Statistics shows that the persons remember 85% of what they see, 125 of the content they hear & 26% of what they browse. Means it is very important to give human touch to whatever content you use.

 

If you want your content to be liked and shared, visual content is very important. Even though informational content can bring beneficial result to your content marketing strategy, it is very important not to forget the human side of the content.

 

Content like, Video marketing, High quality images can help you add a human touch in your online reputation. Apart from an eye catching attractive headline, nothing can see a blog post more than an impressive image.

 

 

6. Track your progress & Success

 

 

After putting some good pieces of content, develop a tracking system to measure how your audience are responding to the content.

 

This step will help you to ensure that are you actually aligning to the goals and objectives along with the ROI you initially created as a part  of your content marketing strategy.

 

Although it is hard to copy the success of the past content if you have no clue about what’s working for you and what’s not. Still it is seen that many healthcare companies are skipping this step or even abandoning it.

 

According to Healthcare Content Marketing Report by Jordan Teicher Timely COVID stories works best if done correctly:

 

 

 

Healthcare Content Marketing during COVID

 

 

This global pandemic impacted everyone and everything. In Healthcare industry it was vital to cover the topic of COVID, Audience was looking for the information on how to deal effectively with this issue.

 

This rush of COVID-19 content proved to be an interesting case study for the Healthcare Marketers.

 

 

How does focusing on what we deserve, disempowers us?

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Bhagavad Gita, Chapter 13, text 08 Most of us in our lives feel that we don’t get what we deserve. Looking for some recognition and interchange of emotions is a comprehensible human desire,   But,   just because a particular desire or longing can be easily understood, doesn’t guarantees that it will be fulfilled because …

Read moreHow does focusing on what we deserve, disempowers us?

Content Marketing post COVID-19

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Content Marketing post COVID-19

In this Article –  Introduction –  Impact of COVID-19 on Content Marketing –  How to adapt to the pandemic using content –  How COVID-19 has reinforced the importance of content –  What should be the tone of messaging during COVID -19 –  Content Marketing post COVID-19 –  Conclusion Introduction We’ve heard the mantra so many …

Read moreContent Marketing post COVID-19

Doing this will escape us from being irritated for the rest of our lives

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Bhagavad Gita, Chapter 14, Text 05

Bhagavad Gita, Chapter 14, Text 05 says:

 

“Material nature consists of three modes – goodness, passion and ignorance. When the eternal living entity comes in contact with nature, O mighty-armed Arjuna, he becomes conditioned by these modes.”

 

There are so many ways that people try to annoy us – they can be forgetful, ignorant, lazy, incompetent, insensitive, doesn’t care or may even try to pull you down, ditch you and so many other things that may hamper you or trigger pain and anger inside you,

 

but you know what?

 

If we let ourselves get annoyed by them, we will stay irritated for the rest of our lives.

 

So let’s understand with the help of Bhagavad Gita wisdom,

 

how we can actually avoid such irritation and save ourselves? :

 

It says, we can change our perspective to see people,

 

but how?

 

Let’s Understand:

 

1. Everyone’s mind can react in times of trouble to show or have a will to do evil things to others:

 

World’s external actions that annoy us and mind’s internal reactions to those actions can conspire to bring the worst out of people. We can even get to a point where we start thinking:

 

“If I can’t have a good life, what right does anyone have to a good life?”

 

2. All of us has troublesome mind:

 

Bhagavad Gita, Chapter06, Text06 says, our mind can be our own inner enemy. Just as others can’t see our physical or mental suffering, we can’t see theirs. Just as our mind can subject us to a private inner hell, so as theirs too can.

 

3. Everyone has troubles:

 

Bhagavad Gita, Chapter 08, Text 15 says, The world is a tough place. Just as people don’t know the issues we are facing, same is with us, even we don’t know what they are going through. Just like sometimes our issues get to our nerves, similar is the case with them, even their issues sometimes get to their nerves.

 

So pointing out all these agitations going  in people’s mind Bhagavad Gita, Chapter 14, Text 05  states that each one of us is bound by the modes of material nature, that can drag us like puppets.

 

Therefore, after  taking this knowledge from Bhagavad Gita,

 

We can increase our empathy toward others and lower our expectations from them.

 

What will happen then?

 

If we follow what is said above, then, if  people react with  kindness, are thoughtful & responsible, we will be appreciative towards them , or  even be amazed & if they aren’t so good, we will be better prepared.

 

Therefore, if we become more empathic to others’ in their difficult, unpleasant or embarrassing situations,  we can set an example that others will pick up, even if not immediately & that’s how we all can help each other make the difficult journey through this difficult world easier, not tougher.

We can’t always control how we feel, but we can control how we act

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In our lives, all of us go through situations where our emotions go extremely wild thereby pushing us to react in an impulsive manner. We regret those actions and therefore try to become self controlled.

 

But it is not so easy to control those feelings. Even though we might have tried to control ourselves in the past, but in the future, in the middle of infuriating situations, we again feel angry.

 

Feeling disheartened that we cant control our feelings , we again react angrily.

 

What is the solution? How can we do better?

 

We can feel better by changing our focus. It is difficult to control how we are feeling, but we definitely strive to control our actions.

 

Bhagavad Gita, Chapter 05, Text 23  askes us to accept the presence of desire and anger without giving in to them.

 

When something makes us feel angry or bothers us, resenting that feeling is just fighting in a lost battle, that is because we are already feeling angry and it is not possible to ignore or send away that feeling.

 

What must be done then?

 

In spite of trying to control or send away that feeling, if we acknowledge that feeling and give it an identity that yes “The feeling of anger is there inside me and xyz person or thing has triggered it,” we will be fighting a battle where there are chances to win, means:

 

“Even though I am feeling angry, how can I act wisely?

 

Let’s understand how this strategy works:

 

Let us compare our emotional reactions with our physical reactions.

 

In case our body is sensitive to the cold weather, whenever there is a drop in the  temperature, we start shivering.

 

Now, if we keep trying not to feel cold, is a lost battle, because we can’t change our body’s sensitivity. But just because we are feeling cold doesn’t mean that we will quit whatever we are doing. We can certainly find a way to preserve ourselves from feeling cold by putting on warm clothes and continuing our work.

 

In the same way, whenever we feel angry, we can still continue or carry on with whatever we are doing, by putting on an emotional shield.

 

What we need to do to shield ourselves emotionally?

 

We are souls, eternal parts of lord Krishna. In order to shield ourselves emotionally, We need to go deep within ourselves, to our core identity.

 

When we connect devotionally with Krishna, we get inner security and peace that shields us amongst the various dualities like, heat & cold, pleasure & pain, honor and dishonor( Bhagavad Gita, Chapter 06, Text07 ).

 

According to ( Bhagavad Gita, Chapter 05, Text 26 ), We gradually become purified and transcend all the troublesome emotions by staying devotionally attached to lord Krishna.

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